91É«ÇéƬ

Dr Mahshid Bagheri is a Lecturer in Management (January 2022- Present) and Postgraduate Senior Tutor (August 2024- Present) at 91É«ÇéƬ Business School, 91É«ÇéƬ. She holds a PhD in Management Studies and an MBA in International Business with Distinction, both from 91É«ÇéƬ.

Dr Bagheri teaches a range of undergraduate and postgraduate modules at 91É«ÇéƬ Business School. Her research interests span the areas of internationalization, entrepreneurship, innovation, business growth and strategy, and SMEs' performance. She has a particular focus on growth strategies for small and medium-sized enterprises, including how they can leverage open innovation, AI-driven innovation, and strategic orientation to enhance their international performance. She is a member of Rhanbarth – Organisational Behaviour Research Group.

In recognition of her teaching excellence and commitment to professional development, Dr Bagheri has been awarded Fellowship of the Higher Education Academy (FHEA) and is a Certified Management and Business Educator (CMBE) by the Chartered Association of Business Schools.

Location: Room 0.18, Hen Goleg, LL57 2DG

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• Certified Management & Business Educator (CMBE)
  Chartered Association of Business Schools (CABS), 2025
• Fellow (FHEA)
  Advance HE, 2023
• PhD: Management Studies
  2021
• MB: MBA in International Business
• BA: English Language Translation
• Other: Associate of Science in Computer software

Current Undergraduate Teaching:

ASB- 3005 Marketing Performance Monitoring And AnalyticsÌý

ASB-2019 Business Information Systems

ASB-1602 Technology in Marketing

ASB-1007 CMI in Ethics, Sust, HRM, Tour

Current Postgraduate Teaching:

ASB-4904/4905 ABJ-4904/4905Ìý Applied Business Projects

Past Teaching:Ìý

ASB-1206 Tutorials in ManagementÌý

BIC-3027 Business Environment

BIC-0012 Business Functions

BIC-0019 Macroeconomics

BIC-1005 Introduction to Economics

ASB-1105 Principles of Business Management 2019/20

PhD Supervision:

Ahmed Salah Ibrahim Mohamed Elgazzar (Jan 2025- Present)

Research Interests:

Internationalization/deinternationalization of SMEs

Innovation, open (AI) Innovation in SMEs

Strategic orientation: entrepreneurial and market Orientation

Role of AI in contributing to SMEs' sustainability

The impact of Immersive Technologies/IoT/big data analytics on SMEs' growth and Performance: challenges, limitations and opportunitiesÌý

Conference Attendance:

• ‘Exploring the Role of Big Analytics Capabilities in SMEs’ Marketing Performance: The Impact of AI and Open Innovation’. Accepted for presentation at the Academy of Marketing Conference, 2025.

• ‘Ethical AI in Service Innovation: Balancing Benefits and Risks in a Digital Age’. Presented at BAM Conference, 2-6 Sept 2024.Ìý

• ‘Exploring the Integration of AI in SMEs Open Innovation Ecosystems’. Presented at British Academy of Management (BAM) Network Colloquium, May 2024

ÌýWorking Papers

• ÌýLinking the Degree of Internationalization and Small and Medium-sized Firm Performance Through Entrepreneurial Orientation and Open Innovation: A Moderated Mediation Model.Ìý

• Exploring the Role of Big Analytics Capabilities in SMEs’ Marketing Performance: The Impact of AI and Open Innovation. Status: Data Collection

2024

• Published
  Tajvidi, M., Tajvidi, R. & Bagheri, M., 9 Jan 2024, British Academy of Management. British Academy of Management
  Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

2019

• Published
  Bagheri, M., Mitchelmore, S., Bamiatzi, V. & Nikolopoulos, K., Mar 2019, In: Journal of International Management. 25, 1, p. 121-139
  Research output: Contribution to journal › Article › peer-review

Roles within 91É«ÇéƬ Business SchoolÌý

PGT Senior TutorÌý

Chair of PGT Special Circumstances Board

Academic Lead for Employability Related Competitions