91É«ÇéƬ

Office: Room 2.02 Hen Goleg, College Rd, 91É«ÇéƬ LL57 2DG

For teaching advice and feedback, to make an appointment with me.Ìý

• Advance HE Fellowship Certificate
  2024
• PhD: Business Studies and Management
  University of Southampton,
• BSc: Economics
  Xiamen University, China,

Undergraduate Teaching

• Behavioural Finance (2023)
• Data Science (2024 - Present)

Postgraduate Teaching

• Data Science (2023 - Present)
• Coding for Business Applications (2023)
• Applied Finance Project (2022-2023)
• FinTech with Project (2023)

Doctoral Workshop

• Empirical literature review, conceptual framework & theoretical framework.

PhD Students Supervisor

• Jiaxin Li (2024 - Present)
• Ricardo Verschueren (2024 - Present)

My research interest includes but is not limited to:

• Retail Investing and Financial Inclusion: Exploring the decision-making, risk behavior, and cognitive biases of retail investors. Investigating the transformative impact of FinTech on the retail investment landscape, aiming to bridge the gap in financial inclusion and accessibility.
• Advanced News Analytics in Finance: Leveraging cutting-edge news analytics and sentiment analysis to construct predictive models of financial markets. Examining the interplay between media narratives and corporate governance, and their collective impact on market dynamics.
• Sustainable Business Analytics: Applying data science techniques to enhance business sustainability, with a focus on assisting Small and Medium Enterprises (SMEs) in navigating the complexities of Environmental, Social, and Governance (ESG) standards.Ìý

2025

• Published
  Zhang, D., Frei, R., Gerding, E. & He, H., 17 Jun 2025.
  Research output: Contribution to conference › Paper › peer-review
• Published
  Li, J., He, H., Jones, L., Gepp, A. & Lu, Y., 2025.
  Research output: Contribution to conference › Paper › peer-review
• Published
  He, H., Jones, L., Lu, Y. & Gepp, A., 10 Jun 2025, In: Journal of Accounting Literature.
  Research output: Contribution to journal › Article › peer-review
• Accepted/In press
  Tembo, T., Ma, T., McGroarty, F. & He, H., 2025, (Accepted/In press).
  Research output: Contribution to conference › Paper › peer-review

2024

• Published
  Chang, Y., Brito, M. & He, H., 11 Sept 2024.
  Research output: Contribution to conference › Abstract › peer-review
• Published
  Tembo, T., Ma, T., McGroarty, F. & He, H., 23 Sept 2024.
  Research output: Contribution to conference › Abstract › peer-review
• Published
  Jones, L. & He, H., 13 Mar 2024, The Conversation.
  Research output: Contribution to specialist publication › Article

2023

• Published
  He, H. & Liu, J., 12 Sept 2023.
  Research output: Contribution to conference › Abstract › peer-review
• Published
  He, H. & Kremantzis, M., May 2023, Inside OR, n.626, p. 42 1 p.
  Research output: Contribution to specialist publication › Article
• Published
  He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., Sept 2023.
  Research output: Contribution to conference › Abstract › peer-review

2021

• Published
  He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., 23 Aug 2021.
  Research output: Contribution to conference › Abstract › peer-review
• Published
  He, H., Ma, T., Sung, M.-C. & Johnson, J. E. V., 24 Oct 2021.
  Research output: Contribution to conference › Abstract › peer-review

2025

• Promote sustainable enterprise education and socially responsible entrepreneurship for staff and students across the 91É«ÇéƬ Business School.

  24 Feb 2025 – 30 Jun 2025

  Activity: Other (Contributor)

2024

• The project involves supporting a consulting firm in North Wales to develop a business plan and further develop services to enhance its profitability.

  1 Dec 2024 – 28 Feb 2025

  Activity: Other (Contributor)

• 14 Nov 2024 – 16 Nov 2024

  Activity: Participation in Academic conference (Member of programme committee)

• Co-Chair of Operational Research Society Annual Conference 2024

  Stream Lead of Education in OR Analytics

  10 Sep 2024 – 12 Sep 2024

  Links:

  • /events/or66
  Activity: Participation in Academic conference (Chair)

• This project involves working with a community venture in North Wales to understand the linkage between external funding availability and legal entity of business, and to develop business plans to meet the funding needs for two investment projects.

  4 Sep 2024 – 31 Oct 2024

  Activity: Types of External academic engagement - Contribution to the work of national or international committees and working groups (Contributor)

• Presentation on Working Paper: Technology-enabled Innovations and Retail Investors:A Systematic Literature Review

  9 Feb 2024

  Activity: Invited talk (Speaker)

2023

• Organising team of the webinar

  1 Mar 2023

  Activity: Participation in Academic workshop, seminar, course (Speaker)

• Feb 2023 →

  Activity: Membership of network (Member)

2022

• Oral presentation on "How Do Mobile Trading Apps Change Individual Investors’ Responses to News Sentiment?"

  2 Nov 2022

  Activity: Oral presentation (Speaker)

• Oral presentation on "The Demand and Development of Business Data Analysts: Evidence from Current Job Market and Business Schools in the UK"

  25 Oct 2022

  Activity: Invited talk (Speaker)

• Oral presentation on "Apply News Sentiment Analytics in Analysing Individual Investors' Decisions"

  8 Jul 2022

  Activity: Oral presentation (Speaker)

• Co-Chair of the Special Interest Group "OR, Analytics, and Education" of the OR Society

  May 2022 →

  Activity: Membership of network (Member)

2021

• Oral presentation on "Apply News Sentiment in Analyzing Individual Investors' Decisions to Close Trading Positions"

  3 Nov 2021

  Activity: Oral presentation (Speaker)

• 01/06/2024 – 31/07/2025 (Finished)

• British Academy/Leverhulme Small Research Grants Sep 2023-Feb 2025 (£9,964), Co-Investigator: Impacts of Bank Branch Closures on SME Performance: Evidence from the UK
• Welsh Government’s SMART-FIS program 2024 (£34,196), Co-Investigator: Analysing the Use of Data Analytics by Welsh Businesses
• UK SPF Skills & Innovation voucher scheme 2024 (£4,294), Principal Investigator: Identifying Climate Response Thresholds in North Wales: A Collaborative Initiative with the National Trust

• UK SPF SIV Scheme 2024 (£4,961), Co-Investigator: Collaborative Initiative with Wings Club Broughton on financial innovations.
• UK SPF SIV Scheme 2024 (£7,692), Researcher: Collaboration with Kodergarten on Smart Towns Works.Ìý
• British Council Springboard Fund 2024 - 2025 (£6,860), Co-Investigator: Sustainable Aviation and Emerging Technologies: Maximizing Operational And Resource Efficiency
• UK SPF SIV Scheme 2024 - 2025 (£4,978), Co-Investigator: Collaborative Initiative with Enfys Ecology on financial innovations.Ìý
• 91É«ÇéƬ Staff Enterprise Development Fund 2025 (£1,070), Co-Investigator, Promote sustainable enterprise education and socially responsible entrepreneurship.

PhD Students External Advisor

• Thokozile Tembo, University of Southampton (2023 - Present)

Ah-hoc Refereeing

Operation²õÌýResearch; European Journal of Finance; Journal of Accounting Literature; Pacific-Basin Finance Journal; Big Data Research; Journal of University Teaching & Learning Practice